When a Video Lies About You: Inside India's New Deepfake Takedown Rules
AI-generated illustration accompanying the article. Source: Created by the author using OpenAI's ChatGPT image generation tool (2026). Introduction: A student got a notification like any other, someone had tagged her in a video. When she opened it, she saw herself, saying things she never said, in her own voice, cloned to sound exactly like her. It was obviously AI-generated. That didn't make it feel any less like a violation. Nobody had asked her permission, and by the time she found the video, it had already been watched, shared, and forwarded well beyond her control. This kind of story isn't unusual anymore. Across social media, young creators are quietly changing how much they post, and how, worried that their face or voice could end up in a video they never made. The government has taken notice: the government's response is a set of amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics...